Forgive Idaho’s largest school district for feeling the need for a new identity.
It is a Meridian School District in name only. The sprawling suburban district draws its 36,000-plus students from not only Meridian, but Eagle, Star, sections of West Boise and a sliver of Canyon County.
And what about its legal name: Joint School District No. 2? Um … no.
“The legal name is simply too long to use in regular conversation — no one is going to spit out ‘Joint School District No. 2’ … and it doesn’t really communicate anything meaningful,” district spokesman Eric Exline told Holly Beech of Meridian Press.
Hence a rebrand, approved by the School Board Tuesday night: West Ada School District.
It will take about a year to complete the renaming, according to Meridian Press. Tasks include replacing signs at district offices, filing paperwork at the secretary of state’s office, switching out logos and letterhead and retooling the district website.